DON'T TREAD ON MEMES
Ideas move faster than markets. DON'T TREAD ON MEMES - currency, language, ours.
A refined staple, this structured paneled cotton crewneck offers an updated take on a wardrobe essential. Carrying a message grounded in a deeper truth: memes move faster than markets — and often outlast them too.
Meme velocity. Cultural currency.
Materials: Heavier-weight organic cotton fleece with a structured handfeel and brushed interior
Construction: Ribbed side panels and cuffs for movement and subtle shape retention
Fit: Unisex sizing built on a standard men's fit; structured through the body with room to layer
Sizing Note: For feminine frames, XS and S best match a U.S. women's small or medium
Care: Spot clean or dry clean only
Philosophy: Ideas as currency, memes as language
